This concept is referred to as brand equity.

这个观念涉及到的就是品牌资产。

However, brand equity is not always positive in value.

然而，品牌资产不是总能价值为正。

Building brand equity is the key task for brand marketing.

创建品牌权益是品牌建设的核心任务。

Brand equity is one of the most valuable assets in a enterprises.

品牌资产是一个企业最有价值的资产之一。

David Fowler: science brand equity is the value science brings to a brand.

大卫·弗勒：品牌科技含量价值指科技为品牌带来的价值。